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A CAMPANHA
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Trago verdades! Foi com esse pensamento e contando histórias reais de profissionais de Enfermagem pelo Brasil afora, que criamos a campanha Aos Heróis do Cuidado, muito obrigado. Uma campanha ousada em que a peça principal foi um filme de 25 minutos de duração.
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Que saber de outra verdade? Os profissionais amaram o material.
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O MANIFESTO
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O filme Manifesto dos Artistas – Heróis do Cuidado foi protagonizado pelos atores Milton Gonçalves, Anderson Tomazini, Roberta Rodrigues e Josi Pessoa. A intenção era gerar empatia com o público por intermédio da boa imagem das celebridades envolvidas. No material, os atores interpretam um texto, em forma de manifesto, que reconhece a importância dos profissionais, os intitulando com Heróis do Cuidado e convidando o público para assistir ao documentário.
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RESULTADOS
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